Mitch
Spinetta

Associate Product Manager · EBSCOLearning · Great Falls, Montana

APM with a year and a half of experience shipping AI products, building with AI, and solving user problems. I start with the user's problem, validate my assumptions, and ship features that make an impact.

MY PRODUCT JOURNEY

STARTGrew up near Missoula

06/2024PM intern

05/2025USC, magna cum laude

2025Associate PM

NOWShipping impactful features & building with AI

YOU ARE HERE

PICK WHERE TO START

Portfolio Trailhead

4 CASE STUDIES · PROBLEM → RESULTProjectsRiverline, platform redesign, AI resumes, QuiverSee the projects →PM PROCESS + AIPM ProcessHow I go from problem to shippedSee my process →MONTANA · RIVERS · CONTACTAbout MeWho I am and how to reach meSay hello →

Mitch
Spinetta

Associate Product Manager · Great Falls, MT

4 CASE STUDIESProjectsSee the projects →PM PROCESS + AIPM ProcessSee my process →MONTANA · CONTACTAbout MeSay hello →

Mitch Spinetta

Projects · 4 case studies

User Problems and Impact

The problem, then the number that proves it worked.

Passion projectSolo build · Live

Riverline

AI that predicts fishing conditions and the hatch for 16 rivers, from live flows, snowpack, weather and years of fly shop reports.

Are the picks right?>90%accurate across 5+ rivers this summer

Redesigned LearningExpress Library home page with search, audience tabs and resource cards

EBSCOLearningCo-led · 08/2026

Platform redesign

Guest access, a simpler content hierarchy and 3-step, persona-first onboarding across 4,000+ learning resources.

Did learners get in and through?84%finish onboarding · 35k at-risk sessions kept in 3 mo

Resume builder start screen with four starting options and create from scratch

EBSCOLearningOwner · 06/2026

AI-Powered Resume Builder

An AI resume builder with 4 guided flows that take career changers from a blank page to a polished, exportable resume.

Did career changers trust the AI?86%opted into AI · <9 min for a first-timer

Exploration projectSolo build · iOS

Quiver

An iOS app that turns saved Instagram and TikTok posts into takeaways, resurfaced in Claude or ChatGPT through MCP when they're relevant.

How far has the idea moved?3versions: Cairn, Cairn Content, Quiver

PM Process

From user problem to measured launch

The four steps I run on every product, with a real result from my case studies.

1Discovery

Hear it from users

15+ calls with librarians and teachers shaped the redesign. In 8+ resume builder calls, one refrain: blank-page fatigue.

15+discovery calls for the redesign

2Validation

Test before building

Prototypes and expert review before engineering time. In Riverline, 3 AI judges had to approve every fly pattern.

98%of 500+ flies came out correct

3Prioritization

Decide and cut

Customers said 3 steps was their limit, so I cut from 5. Librarians said users don't trust AI, so the resume builder's AI is opt-in.

86%opt into the AI help

4Delivery + measurement

Ship and measure

Every launch answers one question. For the redesign: can learners get through onboarding?

84%finish onboarding

The AI layer · what makes my process different

AI on every step, with a human check

I don't just ship AI features. I use AI to run the PM work itself, from prototype to insight, with review gates so quality never slips.

Rapid prototyping

Claude Design, Figma and Claude Code take an idea to a clickable prototype users can react to, before engineering time is spent. At work: 30+ prototypes of feature ideas.

2 appsshipped solo

Grounded research

Outside: AI-powered market analysis and competitor research. Inside: an adaptive AI persona panel for when we can't talk to users, built from real product, customer call and analytics data. Four PMs and an 8-person content team use it.

1 dayto build the panel, used in 40+ conversations since

Agentic requirements

An agentic flow connected to Figma, Monday, Jira and Confluence writes stories and acceptance criteria, checked by AI quality gates and a human. Built to save the 3 senior PMs I work with writing and admin time.

60-70%less writing + admin time, on average

Flows for my team

The de facto AI consultant for my team. I rework our flows and processes with AI to raise efficiency across the board.

4 PMs+ 8-person content team

AI-powered insights

I use AI to optimize our 9 key dashboards, and I lead a group of senior stakeholders through it. AI reads usage and customer feedback to decide the next improvement.

9key dashboards, led with senior stakeholders

Core PM skills